What makes this delicious is that these "spokesbloggers" are the same sanctimonious twats who are constantly spouting bullshit about the glories of "citizen journalism" and patting themselves on the back and congratulating themselves for being so much more ethical and independent than the dreaded "Mainstream Media." Riiiiight. That anyway was their story a few years ago. Now that they're all struggling to make money they're bent over their desks with their pants down, and it turns out they're even easier to buy off than their Old Media counterparts.
You want to know why nimrods like Winer and Scoble make me want to piss on their shoes when they go on about how bloggers are better than mainstream media, more ethical, better looking, etc.? Fake Steve's article hits it perfectly.
Although I don't think it's like a prostitute trying to say they're an escort. I think it's like a guy caught cheating in mid-stroke, and telling his wife, while he's still banging the other chick that this isn't really cheating because "she doesn't mean anything to me and I'm really drunk".
"Teh Blogosphere" can dislocate its shoulder patting itself on the back all it wants, but in the end, they're everything they accuse mainstream media of being and then some, only with shittier grammar and writing skills. Denial ain't just a river in Egypt, and bloggers ain't better than mainstream media.